Eve was backpacking around Asia in 2016 when she happened across a Marie Kondo book.
She made her way back to Germany with a burning eagerness to begin her minimalism journey: she quickly purged 80% of her wardrobe, and anything else that she didn’t use frequently.
She felt better. That was easy!
But, some months later, in her excitement and yearning for a simple and organized life, she realized she had collected more than she had purged.
Six months after, she maxed out my credit card. She was confused and furious with herself.
She decided to go within, to her fundamental desires and instinctive yearning to become a minimalist.
Some months later, her WHY – VISION – FRAMEWORK was born.